Limitless — Your Brain on NZT

Movies

Mar 012011

Relativity Media wants to know, what would your life be like on NZT? To answer this question, Relativity Media is proud to announce the launch of their mock PSA video for LIMITLESS, “Your Brain On NZT.”

The NZT commercial is inspired by the US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987! Check it out —

About LIMITLESS:

DIRECTED BY: Neil Burger
WRITTEN BY: Leslie Dixon
BASED ON THE NOVEL BY: Alan Glynn
CAST: Bradley Cooper, Abbie Cornish, Anna Friel and Robert De Niro
PRODUCED BY: Leslie Dixon, Scott Kroopf, Ryan Kavanaugh
EXECUTIVE PRODUCER: Tucker Tooley
RATING: TBD
RUNTIME: TBD

TRAILER:

SYNOPSIS
Bradley Cooper and Robert De Niro star in Limitless, a paranoia-fueled action thriller about an unsuccessful writer whose life is transformed by a top-secret “smart drug” that allows him to use 100% of his brain and become a perfect version of himself. His enhanced abilities soon attract shadowy forces that threaten his new life in this darkly comic and provocative film.

Aspiring author Eddie Morra (Cooper) is suffering from chronic writer’s block, but his life changes instantly when an old friend introduces him to NZT, a revolutionary new pharmaceutical that allows him to tap his full potential. With every synapse crackling, Eddie can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long as he keeps taking the untested drug.

Soon Eddie takes Wall Street by storm, parlaying a small stake into millions. His accomplishments catch the eye of mega-mogul Carl Van Loon (De Niro), who invites him to help broker the largest merger in corporate history. But they also bring Eddie to the attention of people willing to do anything to get their hands on his stash of NZT. With his life in jeopardy and the drug’s brutal side effects taking their toll, Eddie dodges mysterious stalkers, a vicious gangster and an intense police investigation as he attempts to hang on to his dwindling supply long enough to outwit his enemies.